Schema & structured data
A schema audit that makes Google — and AI — understand your site.
Make it easy for Google – and AI tools – to understand who you are, what you do, and where you work. I review your existing schema, fix problems, and deliver a clear report with ready-to-use recommendations.
One fixed price. No long contracts.
Who this is for
For whoever owns the signals — or manages them for others
You handle content and design. I handle technical schema. White-label reports you can present directly to your clients.
You know schema matters, but you do not have time to dig into JSON-LD and Google’s guidelines. I translate the technical details into clear actions.
Ensure your website sends clean signals about your services, locations, reviews, FAQs and contact details.
What you get
Every schema report includes
Home, services, contact, FAQ, blog posts, product or job pages – depending on your site.
What structured data you already have, which types are used, and where it is injected (theme, plugin, custom).
Missing required fields, duplicate organisation data, conflicting LocalBusiness entries, outdated JobPosting, broken breadcrumbs and more.
Pages that could qualify for FAQ, JobPosting, Product, Article or other supported rich results – but currently do not.
Clean, validated schema code for priority pages, delivered in a simple document so you (or your developer) can paste it straight into your SEO plugin or theme.
Links to Google’s Rich Results Test and Schema.org validation results for transparency.
How it works
From URL to ready code in four steps
Quick onboarding
You send your website URL, CMS (for example WordPress, Shopify), and your main goals (SEO, AI, local, jobs, products etc.).
Technical schema audit
I crawl and review your site’s existing structured data, theme output and SEO plugin settings.
Written report + schema code
You receive a clear PDF/Doc report plus JSON-LD blocks for priority pages.
Optional implementation help
If you like, I can also implement the schema on your WordPress site or support your developer with the changes.
What I check
Everything that decides whether the signals hold
Core entity & brand signals
- Organisation / LocalBusiness / EmploymentAgency schema
- Address, phone, opening hours, area served
- Social profiles and sameAs links
- Multiple entities or duplicates that confuse Google
Key page types
- Homepage & About page
- Contact and location pages
- Service pages
- FAQ pages
- Blog posts / articles
- Product or JobPosting pages (if relevant)
Technical quality
- Required and recommended fields
- Correct use of @id, url and mainEntityOfPage
- Conflicting schema from multiple plugins
- Deprecated or unsupported types
- JSON-LD syntax errors
Pricing
Choose the scope that fits your site
Choose from our range of flexible pricing options that cater to your specific needs — from a small site to ongoing implementation.
From 5 000 SEK
ex. VAT
Schema Audit – Small site
For sites up to 10 key pages
- Full schema audit
- Written report (PDF)
- JSON-LD for up to 5 priority pages
- 14 days email support
From 10 000 SEK
ex. VAT
Schema Audit – Standard
For most business sites (10–40 pages)
- Full schema audit
- Written report (PDF)
- JSON-LD for up to 10 priority pages
- Recommendations for future pages
- 30 days email support
Billed hourly or as a fixed quote
ex. VAT
Implementation add-on (optional)
If you use WordPress we can:
- Implement JSON-LD via your SEO plugin or custom code
- Remove conflicting theme/plugin schema where safe to do so
- Re-test and verify in Google’s tools
Why it matters
Search engines don’t want to guess
Structured data removes the guesswork — it spells out exactly what your site is about, for both search engines and AI tools.
Schema tells them exactly:
- who your business is
- what services you offer
- which locations you serve
- how to contact you
- which FAQs, products, jobs or articles belong to you
Done properly, this can help with:
- Cleaner, more accurate search results
- Better eligibility for rich results (FAQ, job listings, products etc.)
- Stronger local and brand signals
- Better understanding by AI tools that read your site
FAQ
Questions we get about schema audits
Can I check our schema myself first?
Absolutely. Our free Schema Check reads a page in seconds and scores how clear your identity is. It's a quick temperature check; the full audit goes deep, covers your whole site and delivers ready-to-paste code.
Do you make any changes directly on our website?
By default, the report is “safe”: I analyse and recommend. If you want me to implement the schema, that is a separate add-on and only done with your approval.
Will this guarantee higher rankings?
No one can guarantee rankings. Schema helps search engines understand your website and can unlock rich-result features, but content, links and competition still matter.
Which platforms do you work with?
Mostly WordPress (including Astra, Elementor, Spectra), but I can also audit Shopify, Webflow and other platforms as long as I can access the front-end HTML.
Can agencies resell the report?
Yes. I can provide white-label reports without my branding so you can present them as part of your own service.
Ready to see what your schema really looks like?
Get a clear, practical schema audit that shows what is working, what is broken, and where you are missing opportunities – with ready-to-paste code.