Content & SEO
Does your website have something to say — or just something to show?
A polished page with empty or generic copy loses visitors just as fast as a broken one. We audit, write and optimise your content so it says what you actually do, matches how customers search — and gives search engines and AI models substance to cite.
Written for people. Structured for search engines and AI.
Why it matters
Good design can't save bad copy
A website can be beautiful, fast and technically sound — and still fail to convert, rank or get cited by AI. Most often it comes down to what the copy actually says, not how it looks.
“We are passionate about quality and customer satisfaction” appears on a thousand websites. It doesn't tell anyone what you do, who it's for, or why you're the right choice — not a visitor, not a search engine, not an AI model.
Customers search using their own words and problems — not your internal terminology. And more people now ask AI assistants directly instead of searching and clicking. If your copy doesn't meet those questions, you miss both.
Correct schema and a technically sound page structure help search engines and AI read your site. But they can only convey what's actually written there. Thin or outdated content means even a perfectly marked-up page has little to say.
What's included
What the content & SEO work covers
A review of your existing pages and posts: what's thin, duplicated, outdated or missing entirely — and which pages give the biggest impact if rewritten first.
Which topics, services and questions your audience actually searches for — in Google and in AI prompts — and where you have gaps versus competitors.
Rewriting your homepage, service pages and about page: concrete, search-friendly copy that actually describes what you do, for whom and why you're the right choice.
Ongoing articles that answer real questions from your audience — built to rank in Google and get cited by AI tools, not just fill a content calendar.
Titles, meta descriptions, heading structure and internal linking — set up to align with the schema markup and structure already in place on your site.
Research into what your audience types into Google and asks ChatGPT, Copilot, Gemini and Perplexity — and how content needs to be framed to answer it.
Old pages that still get traffic but describe services, prices or facts that are no longer accurate — refreshed so they keep the trust they've already built up.
Who this is for
For whoever wants their copy to do the work
You know what you do but don't have the time or habit of writing it up — we take the facts and turn them into copy that works for visitors and search engines.
The site describes services, prices or an offer that's no longer accurate. The content needs to catch up with what you actually do today.
You've already invested in schema and AI visibility — or plan to — and want a steady stream of content that builds on that work.
What you get
Copy that describes — and sells — what you do
You get both a picture of where your content falls short today and finished, publish-ready copy that fixes it.
In the audit:
- A prioritised list of pages that give the most impact if rewritten
- Topics and search terms your audience actually uses — in Google and in AI tools
- Concrete examples of where today's copy says nothing
To publish:
- Finished, search-optimised copy for the pages you choose
- Titles, meta descriptions and heading structure
- Suggested internal links between pages and articles
Pricing
Choose the scope that fits your needs
From a one-time audit to an ongoing content stream.
From 4 500 SEK
ex. VAT
Content Audit
A one-time review of where your content falls short today
- Review of existing pages & posts
- Topic & keyword mapping
- Prioritised action list
From 4 000 SEK/mo
ex. VAT
Content & SEO – Ongoing
A recurring stream of new and refreshed content
- Everything in Content Audit
- Ongoing articles & page copy
- On-page SEO & internal linking
- Monthly report & prioritisation
Quote
ex. VAT
Content Engine
Larger volume, multiple languages or an entirely new site
- Everything in Ongoing, higher volume
- Multilingual content
- Coordinated with web design, schema & AI visibility
More from us
Services that work with your content
FAQ
Questions about content & SEO
How is this different from the schema audit or the AI visibility audit?
Those look at structure and machine-readable data. This is about the text itself — what your pages actually say. They work together: good content gives schema and AI models something substantial to describe, and the right structure makes sure that content actually gets read. Many clients combine all three, but you can start with any one of them.
Do you write in both Swedish and English?
Yes. Most of our clients need Swedish for the local market and English for international visitors or AI tools that often answer in English. We write both — or just one language if that covers your needs.
Does better content help us show up in AI answers too?
Yes — that is a big part of the point. AI tools cite pages that clearly and concretely state what a business does, for whom and where. Generic copy ("we are passionate about quality") gives neither Google nor an AI model anything to base a recommendation on. We write with the same entity clarity we measure in the AI Visibility Audit.
We already have copy on our site — do we need to rewrite everything?
Rarely. The audit usually shows that a handful of key pages (home, services, about) make the most difference if rewritten, while the rest can be updated gradually or left as-is. We prioritise by what actually affects visitors, search engines and AI — not everything at once.
How quickly will we notice a difference?
New or rewritten content goes live as soon as it is approved. How quickly it shows up in search results and AI answers varies — often a few weeks to a couple of months, depending on how often the pages and your competitors are updated. We won't promise "rank #1 tomorrow", but you'll notice immediately that the copy actually says what you do.
Let your copy do the work
Get in touch and we'll go through your website together and work out which pages give the biggest impact if rewritten — and what it would cost.