Schema Check
Does your site tell Google and AI who you are?
Paste a URL and we'll read the page's schema (structured data) and give you a clear identity score in seconds. No sign-up, nothing to install.
Reading the page's schema…
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That page is behind bot protection (e.g. Cloudflare) so we couldn't read it. Paste the page's HTML below and we'll analyse it directly.
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Strong identity Google and AI tools can clearly see who you are.
Getting there The basics are there, but key signals are missing.
Google is guessing who you are The page lacks the structured data that identifies you.
- Identity None found
- Data blocks (found / parsed) 0 / 0
One or more schema blocks couldn't be read (broken JSON-LD) and count as a warning.
We detected microdata/RDFa on the page. This check only analyses JSON-LD — a full audit looks at the other formats too.
Identity
- JSON-LD found and readable At least one structured-data block could be parsed. Not applicable
- Organization or Person present A clear entity — company or person — is defined. Not applicable
- Name and URL The entity has both a name and a URL of its own. Not applicable
- Logo or image A logo (organization) or image (person) is provided. Not applicable
- sameAs profiles Links to official profiles (e.g. LinkedIn) that confirm the entity. Not applicable
- Description The entity carries a description. Not applicable
- Stable @id A fixed @id lets the entity be linked across the whole site. Not applicable
Content & trust
- Article author Articles state who wrote them. Not applicable
- Author is a Person, not a string The author is a Person object, not just a name in text. Not applicable
- Publication dates Articles include published or modified dates. Not applicable
Discovery
- WebSite node The site is declared as a WebSite (a SearchAction earns a bonus). Not applicable
- Breadcrumbs (BreadcrumbList) Structured breadcrumbs show the page's place in search results. Not applicable
- FAQ (FAQPage) FAQ schema can unlock rich results. Not applicable
This is a quick identity check, not full validation. A complete audit also covers address and LocalBusiness, credentials (hasCredential) and the links between entities.
How it works
Three steps, a few seconds
Paste a URL
Enter the address of the page you want to check. No sign-up, no email, nothing to install.
We read the page's schema
We fetch the page's raw HTML and read its structured data (JSON-LD) exactly like Google — and AI tools like ChatGPT and Perplexity — do to understand who you are.
Get a score and clear fixes
In a few seconds you get an identity score out of 100 and a plain-language breakdown of every point — what's in place, what's missing and why it matters.
What we check
13 checks — what Google and AI use to understand you
The same points you get in your results, grouped into three areas. Every check is explained in plain language once you've run it.
Identity
- JSON-LD found and readable
- Organization or Person present
- Name and URL
- Logo or image
- sameAs profiles
- Description
- Stable @id
Content & trust
- Article author
- Author is a Person, not a string
- Publication dates
Discovery
- WebSite node
- Breadcrumbs (BreadcrumbList)
- FAQ (FAQPage)
What you get
A clear result — no fuss
Right on screen:
- An identity score out of 100 with a clear verdict
- Which entity was found, the number of data blocks, and which schema types the page uses
- A green, amber or red mark for every check
In plain language:
- An explanation of every point — what it means and why it matters
- A warning if the schema is broken (invalid JSON-LD) or only present as microdata/RDFa
- What the check doesn't measure — and what a full audit covers
FAQ
Questions about the Schema Check
Is the tool really free?
Yes. You can run the Schema Check without signing up, leaving your email or installing anything. There is a daily limit on the number of checks, so the tool stays fast for everyone.
What is schema (structured data)?
Schema is invisible code (usually JSON-LD) that tells Google and AI tools what a page is about and who is behind it — the company or person, logo, profiles, author and dates. Without it, search engines and AI have to guess, and often guess wrong.
Do you store the page or my data?
We read the page only to give you the score — we don't publish or share it. The result is shown only to you.
Why isn't my schema showing up?
We read the page's raw HTML, exactly like Google and AI crawlers. If your SEO plugin or Google Tag Manager adds the schema with JavaScript after the page loads, neither we nor the crawlers see it reliably. In that case it's worth putting the schema directly in the page's HTML.
Is schema good for SEO?
Schema doesn't rank your page directly, but it helps Google and AI understand what the page is about and who is behind it — which can unlock rich results and make you more citable in AI answers. It goes hand in hand with regular on-page SEO: to also check title, meta description, headings and content, run our SEO Check on the same page.
How is this different from a full audit?
The check is a quick identity check of a single page — it looks at the entity, trust and discoverability. It isn't full validation: an audit also covers address and LocalBusiness, credentials (hasCredential), products and the links between entities across your whole site. Get in touch and we'll go through it together.
Want to close the gaps?
Get it all right in one go — or install our free plugin and build a solid identity yourself.