AI & GEO visibility
Is AI recommending your competitors instead of you?
More customers than ever ask ChatGPT, Copilot, Gemini and Perplexity which company to contact. If the models don’t understand who you are, what you offer or where you work, they recommend someone else. An AI Visibility Audit shows exactly how AI sees your brand today — and what to change to become the recommended choice.
No long contracts. Clear insights and practical actions.
Why it matters
Google is no longer the only gatekeeper
Traditional SEO gets you found in a results list. AI optimisation gets you mentioned in the answer. If AI models don’t understand your business, they ignore you — or, worse, hallucinate incorrect information about your prices and services. And now that ads are rolling out in ChatGPT — but can’t yet be bought in the EU — what you show up with organically in the answers is the only lever available here.
If you aren’t in the AI’s “knowledge graph”, you don’t exist to the algorithm. When a customer asks who to hire, someone else gets named.
We frequently find AI models claiming businesses are “closed”, “expensive” or lacking certifications they actually hold. Inaccurate information costs you deals without you ever knowing.
While you focus on keywords, your competitors are building “entity authority” that makes AI prefer them. Whoever is understood most clearly wins the recommendation.
What’s included
What your AI Visibility Audit covers
Structured prompts through ChatGPT, Copilot, Gemini and Perplexity: how you appear, whether you’re recommended, which competitors are preferred, and what information is missing or incorrect.
How clearly AI identifies your business: category, services, specialities and locations, plus conflicting or outdated information that weakens trust.
A review of your structured data: correct schema types, missing fields, conflicting output from multiple plugins and outdated markup — with practical fixes for priority pages.
AI pulls from articles, forums, reviews and cached content. We check for negative sentiment, old news resurfacing and claims that confuse you with others. This section often surprises clients the most.
A comparison against your top competitors: how AI describes them, how their positioning shapes recommendations, and where their signals outperform yours.
Which words AI connects to your brand versus competitors — “trusted”, “market leading”, “fastest”, “best value”. These associations shape recommendations.
We simulate what a customer sees when asking AI how to choose a provider in your industry: which criteria AI believes matter most, which brands align with them, and the gaps you need to fill.
Outdated content creates visibility problems. We identify old page data AI still references, expired posts and pages that need a refresh to be understood correctly.
AI relies heavily on external trust signals. We show where your brand appears today, which competitors appear more often, and how to strengthen authority without a full PR campaign.
Three phases: immediate fixes, trust and authority building, and long-term optimisation. Designed so you or your team can take action straight away.
Who this is for
For whoever wants to be chosen when AI answers
Offer AI visibility as a service. White-label reports you can present directly to your clients.
Ideal for marketing, brand, SEO and recruitment teams who want clarity without extra workload.
Perfect for organisations where clients or candidates rely on AI tools to choose a provider.
What you get
Practical clarity instead of vague promises
You get everything you need to understand how AI sees your business today — and what to change for better visibility tomorrow.
In the report:
- A complete picture of how AI systems perceive your brand
- The exact reasons you’re being recommended — or replaced
- A benchmark against your top competitors
To act on:
- A roadmap to strengthen authority, trust and discoverability
- Actionable fixes for schema, content and brand signals
- A clean, shareable PDF to use internally or with your team
Pricing
Choose the scope that fits your needs
Flexible options — from a one-time audit to ongoing tracking of your AI visibility.
From 7 500 SEK
ex. VAT
AI Visibility – Snapshot
A one-time read on how AI sees you today
- Visibility test across ChatGPT, Copilot, Gemini & Perplexity
- Entity & hallucination check
- Written report (PDF)
- Top 3 priority actions
From 15 000 SEK
ex. VAT
AI Visibility – Full audit
The complete audit with competitor benchmarking
- Everything in Snapshot
- Competitor benchmarking & narrative mapping
- Schema & PR/citation analysis
- Three-phase action roadmap
- 30 days email support
Quote / monthly
ex. VAT
AI Visibility – Ongoing
For teams who want to track and improve over time
- Recurring visibility tracking
- Implementation of priority fixes
- Ongoing reporting & check-ins
FAQ
Questions we get about AI visibility
How is this different from regular SEO?
SEO helps you appear in a list of search results. AI optimisation (AIO/GEO) is about being mentioned in the answer itself. We measure how ChatGPT, Copilot, Gemini and Perplexity describe and recommend you — and what it takes to become the recommended choice.
Do you make any changes directly on our website?
By default, the audit is “safe”: I analyse and recommend. If you want me to implement the fixes — schema, content, technical signals — that is a separate add-on and only done with your approval.
Can you guarantee AI will recommend us?
No one can guarantee what an AI model will say. What we can do is remove the guesswork: correct inaccurate information, strengthen your entity clarity and external signals, and give you a concrete action plan. That is how you move from invisible to cited.
Can you advertise in ChatGPT?
Ads have been live in ChatGPT since 2026 — but only in the US, Canada, Australia, New Zealand and the UK, and only for users on the free tiers. No EU country is included yet, Swedish companies cannot open an OpenAI ad account, and there is no official date for the EU. What’s more, OpenAI states that ads do not influence what ChatGPT actually answers and recommends. So what decides whether you get mentioned in the answer itself is still the organic signals — exactly what this audit measures and strengthens.
Which AI tools do you test against?
We run structured test prompts through ChatGPT, Copilot, Gemini and Perplexity and compare how you are portrayed against your competitors. We can add more tools if your industry leans on a particular platform.
How do we know if AI is even allowed to read our site?
Many sites unknowingly block AI crawlers like GPTBot and PerplexityBot in their robots.txt — which means the models can neither read nor cite you, however good your content is. Run our free AI Crawler Check for a quick answer; the AI Visibility Audit then goes deep on content, schema and external signals.
Can agencies resell the audit?
Yes. I can provide white-label reports without my branding so you can offer AI visibility as part of your own service.
Start improving your AI visibility
See exactly how AI tools describe your business, where competitors outperform you, and what to fix for better visibility and trust.